What is Geofencing & How Does It Benefit Your Fleet?

Over the years, fleet management has become increasingly complex. Managing an efficient fleet requires precise control over operations, optimised routes, and timely notifications - this is where Geofencing come in. Geofencing is a powerful tool that offers numerous benefits to fleet managers including streamlined operations, driver safety, and enhanced security.

So what is Geofencing?

Geofencing refers to the process of setting up virtual boundaries or geographical zones around specific locations. These zones can be customised to suit the unique needs of your fleet, such as delivery areas, customer sites, and specific roads. Geofencing technology relies on GPS to define these boundaries accurately.

How will Geofencing benefit your fleet?

So how will geofencing benefit your fleet? Geofencing is a handy telematics tool that has numerous benefits, including:

Driver Health & Safety
When it comes to fleet management, driver safety is paramount. By implementing geofences, fleet managers know where their drivers are and gain insight into their daily driving habits. This knowledge is crucial when drivers stray from their routine (e.g. hasn’t left their geofenced area and it’s after work hours) - fleet managers can swiftly make contact and send help if needed.

Enhanced Fleet Security
Adding an additional layer of fleet security has never been easier, Geofencing enables real-time monitoring and alerting. This means that when a GPS-monitored vehicle enters or exits a designated geofenced area, fleet managers can be instantly notified. This helps prevent unauthorised vehicle use, reduces the risk of theft, and facilitates quick recovery in case of an emergency.

More Accurate Customer Billing
Geofencing is typically used to ensure more accurate and transparent customer billing by providing precise tracking and visibility into the time spent at customer sites. By utilising Geofencing capabilities, fleet managers can streamline the billing process, mitigate disputes, and strengthen customer relationships.

Geofencing Analytics
Another great benefit of utilising Geofences is the ability to analyse data collected from geofencing technology - fleet managers can gain valuable insights into driver performance and fleet productivity through geofence reports. It also allows for accurate evaluation and performance-based decisions, such as identifying drivers who consistently meet or exceed performance targets, areas where delays frequently occur, or locations where customer demand is high.

There’s no denying that Geofencing is a game-changer for fleet management in New Zealand. By leveraging Geofencing technology, fleet operators can streamline operations, reduce costs, improve driver safety, and make data-driven decisions. Investing in a comprehensive fleet tracking solution with Geofencing capabilities, such as Argus Tracking, will provide your fleet with a competitive advantage in today’s dynamic business environment.